Business communication is known as a way to exchange information between real or potential partners, which is a very important part of any organization and allows any member of an organization to be able to share their ideas effectively. Share and express your views on company issues clearly.
According to the Science and Technology News Agency from Shiraz, communication is known as a kind of mutual understanding exchange, which can create interaction between the sender and receiver of the message through data exchange. Nowadays, when globalization is one of the realities, having an effective communication plays an important role in the success of businesses both inside and outside the country, because effective communication is the understanding of the parties. Increases each other’s expectations and allows for mutual cooperation.
Business communications, meanwhile, have evolved dramatically over the past few decades, giving us the opportunity today to identify a range of business communications that are tailored to different situations.
Business communication is known as a way to exchange information between real or potential partners, which is a very important part of any organization and allows any member of an organization to be able to share their ideas effectively. Share and express your views on company issues clearly.
In an interview with Fars Science and Technology News Agency, an activist in the field of international trade relations said: Business relations have a vital place in the lives of many business managers, because these people are constantly forced in various fields such as concluding various Decide and discuss transactions and contracts. As research in business management shows, communication accounts for 80% of business managers’ time, and this has made communication one of the key characteristics of success. This is so important that key functional components in business management, including planning, organizing, recruiting, and directing and controlling, cannot function properly without effective communication.
He added: “When it comes to intra-organizational business communication, it involves a continuous flow of information, because in very large companies where there is a hierarchical structure of people and work teams, the management of the organization to It is somewhat complicated and difficult. This is where communication plays a very important role in the process of guiding and controlling people and helping managers achieve great goals.
Dr. Moslehifar, CEO of the International Ambassador for Sustainable Communication and lecturer in the field of international trade relations, regarding the importance of intra-organizational and extra-organizational communication issues, stated that the key point is that business communication should be purposeful. The rules, regulations and policies of a company must be communicated to individuals inside and outside the organization. On the other hand, due to the advancement of technology in recent years, commercial communications are no longer limited to paper games and the use of telephones, and mobile phones, video conferencing, e-mails and satellite communications have been able to bring about fundamental changes in all types of communications. Create a commercial.
Referring to different types of business communications, Dr. Mohammad Ali Moslehifar said: “In dividing the types of business communications, they can be divided into verbal, non-verbal, written and electronic communications.”
Mosleh Far stated: Verbal communication is one of the oldest forms of business communication and also the most popular of them. This type of communication is actually conversation and communication with words. Some people consider verbal communication as the best form of business communication because of their simplicity and direct interaction with other people. While this issue also has negative points. For example, verbal communication is highly dependent on the physical presence of everyone, and sometimes it is difficult to access or coordinate everyone for a specific time and place.
Moslehifar added: “Non-verbal communication is the second type of communication, which is more focused on communication resulting from body language.” According to research, we receive only a certain percentage of information from words, and the rest are exactly the signals that we subconsciously read in the process of nonverbal communication. In essence, nonverbal communication is the communication of feelings, emotions, behaviors, and thoughts through movements, postures, and eye contact, among many other things. For example, eye contact with the audience should always be maintained when negotiating, or when shaking hands with someone in the workplace, you should do so with strength and without weakness.
He continued One of the key issues in business communications is the role of technology in facilitating and accelerating business communications in the present age, which is defined as electronic communications, and is expected to become a standard for business interaction. Despite other forms of business communication, electronic communication provides more accurate and faster information and does not depend on the location of the interviewer. The biggest advantage of technological advances in business communications is the reduction of costs and financial benefits, especially for small businesses. On the other hand, it should be noted that the speed of response and the need for communication in non-working hours, can increase job stress and put people under pressure to use time management methods and techniques.
The CEO of Safir Mandegar International, an international company, considers written communication to be the fourth type of business communication that is very important in today’s business world, and includes using words wisely, putting words in the correct order in sentence composition, and combining Coherent sentences. Written communications are intended for brief titles and more detailed explanations, and include formal letters, official notes, posters, banners, and anything written on paper. Writing is much more credible and reliable than speech. On the other hand, it should be remembered that writing is sometimes delayed and somewhat time consuming, and rapid feedback will not be possible.
“Business communication may be a complex concept, but it can be very satisfying for any organization,” said the international relations activist. For example, when a company chooses the most appropriate form of communication, it will have better relationships between departments within the team, faster execution and clearer definition of tasks. He continued:Business communication as a whole is an effort to create value for the brand by targeting and planning through trust and to strive for customer loyalty. In the end, Dr. Moslehifar expressed his satisfaction with the interview conducted by the Science and Technology News Agency in Shiraz, stating that it seems that one of the factors that affect customer loyalty is through trust in the brand and its benefits. Accordingly, it is hoped that the Science and Technology News Agency from Fars will prepare a report in the field of building business trust, especially in the international environment.
